The Paulaner Bräuhaus developed by Paulaner in 1989 became a worldwide success! Paulaner transferred the system to normal gastronomy and created further concepts such as the Paulaner Wirtshaus and the Paulaner Bierhaus. Our restaurants offer a unique combination of Bavarian traditional and modern lifestyle. In a relaxed and casual atmosphere, they appeal to a broad target group of guests who gather here for their trip to Munich.
Become a franchise partner and join the worldwide success story! Let’s create together a piece of Bavaria – everywhere around the globe. What kind of support do you get as an franchisee?
With a great passion for the Bavarian beer and beer culture and a wealth of experience from many years of gastronomy consulting, we have developed authentic and successful gastronomy concepts in various forms for you:
Product | Bräuhaus | Wirtshaus | Bierhaus |
---|---|---|---|
Location | PRIME-location 1x per city (metropolitan areas >1) |
PRIME-location 1x per district |
high frequency and travel plaza, inner city, mall, airport, etc. |
Microbrewery | |||
Size | > 1.200 m² inside > 200 m² outside |
> 300 m² inside > 100 m² outside |
< 300 m² inside < 100 m² outside |
Capacity | > 350 seats | > 150 seats | < 150 seats |
Sales-Mix | 55% Food 45% Beverages |
60% Food 40% Beverages |
40% Food 60% Beverages |
Capital requirement | ca. 3.800€/m² | ca. 3.250€/m² | ca. 3.500€/m² |
Franchise Fee: Up to 7,5% of total revenue
In order to join the family we also have some requirements that an ideal franchisee should fulfill:
The Paulaner Bräuhaus website is only accessible for people 16 years of age or older. To find out why we don’t advertise to underage youth, go to the German Brewers Association website:
www.bier-bewusst-geniessen.de
Please note that the responsibility for local content lies with the franchise partner. Paulaner Franchise & Consulting GmbH denies all responsibility for content, topicality, integrity or accuracy of the local websites.